Karl Strauss
GreenHouse and Karl Strauss partner to convert 28 tons of spent yeast per week to ethanol fuel for California consumers and businesses.
About Karl Strauss
It all started back in the mid 1980s, when our fearless founders, Chris Cramer and Matt Rattner, graduated from college and moved to San Diego, Chris’ hometown. They set up shop in an apartment on Mission Beach, armed with newly minted degrees, an entrepreneurial spirit, and an appreciation for beer. Inspired by a brewpub Chris came upon while traveling through Australia, they wanted to open a microbrewery and reintroduce locally brewed handcrafted beer to San Diego, a concept banned by Prohibition in the 1930s.
But there’s a fine line between a good idea and a crazy one. They needed to consult an authority on the subject. Enter Karl. As in Karl M. Strauss, Chris’ cousin and world renowned master brewer of over 50 years. He not only endorsed their idea, but he also lent his expertise to the venture. With “Uncle Karl” on board, they went about crunching numbers, working out logistics, and tasting different beers (strictly for research purposes, of course).